NEW FLAGSHIP STORE IN TORONTO

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TORONTO (DECEMBER 2019) – Just in time for the holidays and to celebrate its arrival in North America, purveyor of fresh chocolate, Läderach Chocolatier Suisse from Switzerland hosted a grand opening ceremony today at its new flagship store in CF Toronto Eaton Centre. Johannes Läderach, CEO and Elias Läderach, Head of Product & Innovation and World Chocolate Master Champion were on hand to welcome the community of Toronto into their chocolate family by presenting a symbolic chocolate key to Toronto’s First Deputy Mayor Denzil Minnan-Wong

The grand opening ceremony also included a celebration of Läderach’s Swiss heritage with a lively Swiss parade through Eaton Centre, featuring Alphorn players, traditional Swiss cow herders with Swiss cowbells, and members of the local Swiss Canadian community. Other notable guests joining the celebration included Swiss Consul General-Mrs. Elisabeth Bösch Malinen, Head of Swiss Business Hub and Deputy Consul General-Eros Robbiani; Honorary Consul of Switzerland in Toronto-Beat Guldimann; and President of the Swiss Canadian Chamber of Commerce-Alexandra Soriano.

“My family has been crafting premium fresh Swiss chocolate from scratch for nearly 60 years primarily for the Switzerland, Germany, and the Middle East markets, said Johannes Läderach, CEO. “Our flagship store opening in Toronto is a significant milestone for us as we enter North America for the first time and offer a uniquely fresh chocolate experience directly from Switzerland. We look forward to growing our relationship in Toronto and Canada with chocolate lovers, tourists, and the business community for the years to come.”

The new flagship store (unit B021A) on the second floor in CF Toronto Eaton Centre offers more than 100 chocolate varieties, including a dedicated FrischSchoggi™(fresh chocolate) counter where consumers can select from over 20 varieties of hand-cut chocolate bark. Additional store offerings include an entire counter devoted to its unique praline and MiniMousses collections, as well as a selfserve, wrapped-chocolate carousel for ChocoBijoux, among many other chocolate varieties and seasonal collections. All chocolate featured is freshly made bean-to-bar and shipped directly to the store.

ELIAS LÄDERACH IS THE WINNER OF THE WORLD CHOCOLATE MASTERS

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Ennenda, 03.11.2018 – Elias Läderach wins the World Chocolate Masters in Paris: the renowned world championship for the world’s 20 top chocolatiers. Apart from winning the whole tournament, Elias Läderach achieved first place in four out of seven categories: Chocolate Showpiece, Chocolate Snack to go, Chocolate Design and Chocolate Bonbon. His innovative interpretations of the Futropolis theme and his meticulously hand-crafted creations delighted the jury thanks to their perfect blend of a refined yet simple texture, intense taste and sustainability – both in the concept and in the recipe itself.